UK barbershop chain Everyman Barbers has launched a giveaway condom campaign in a bid to help tackle a rise in sexually transmitted diseases.
“Thousands of customers a month visit our stores for a haircut,” says Gilronan. “A massive proportion of our customers are young professionals and students so our stores are great places to give out free condoms.”
“A rise in STDs is a problem we often read about in the press, well this is us doing something practical about it,” says Gilronan.
“Young people love convenience and we really believe we can make an impact,” he says.
Statistics suggest that the giveaway condom campaign could be well timed.
According to data by Public Health England, STDs in the UK are on the rise. In 2018, there were 447,694 new STD diagnoses, a 5% increase on the previous year.
“It’s a fun campaign with a serious message but one that can ultimately have a real world impact,” Gilronan adds.